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— upcoming Events —

4 DECEMBER 2025

2025 Private Auction

Save the date and join us in celebrating coffee, community, and transparency!
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About us

BEST OF ECUADOR

The Best of Ecuador auction, a private initiative led for the first time by producers themselves and primarily focused on their benefit and self-sustainability, seeks to recognize and promote the diversity and excellence of Ecuadorian coffee in the international market, highlighting attributes beyond cup quality, including sustainability, social impact, and innovative practices in coffee production.

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The First Producer-Led Coffee Auction in Ecuador

Best of Ecuador

is a unique platform that reimagines how coffee is valued and traded. In an industry that often centers on cup scores, this auction goes beyond flavor profiles to recognize the full worth of a coffee producer’s work. While high cup quality is assured in every lot, this auction emphasizes the need to value much more—diversity, sustainability, and all the work behind good coffee. This is about shifting the narrative and creating meaningful, lasting partnerships where producers are respected as true professionals and fairly compensated for their expertise.

Our FARMS

How we are making a difference

A Shift in How Coffee Is Valued

Best of Ecuador highlights the importance of valuing the entire process, from cultivation to cup, and the people behind it. We aim to build stronger bridges between producers and buyers, where relationships are built on mutual respect, trust, and long-term collaboration.

Recognizing Producers as Professionals

The role of coffee producers is often undervalued. In this auction, we seek to elevate the producer as a coffee professional whose expertise is as crucial as the flavor of the beans. Buyers will be invited to understand the depth of knowledge and hard work that goes into each lot, shifting the focus from just the coffee to the producer's skill and dedication.

Building Stronger Relationships

We envision a future where the relationship between producers and buyers is based on trust and respect. This auction is not just about a transaction—it’s about creating lasting, mutually beneficial connections. By understanding and valuing the people and processes behind the coffee, buyers can become true partners in supporting the long-term sustainability of coffee production.

Diverse Lots, Unified Purpose

Best of Ecuador showcases a broad spectrum of coffee lots, representing different regions, varieties, and processing methods. This diversity reflects the richness of Ecuadorian coffee, but more importantly, it highlights producers. Buyers are invited to explore these differences while recognizing the common thread of excellence and dedication in every lot.

Stories That Matter

Beyond the beans, there are stories—of tradition, innovation, and resilience. The auction platform will give buyers the chance to learn about the unique journeys of Ecuadorian coffee producers, deepening their appreciation for the work that goes into creating specialty coffee.

Sustainability as a Foundation

Coffee production must be a viable, sustainable option for future generations of Ecuadorian producers. By fostering strong relationships and fair trading practices, we hope to contribute to a more sustainable coffee industry—one where the people who grow coffee can thrive, and buyers can feel confident that they are investing in a future that benefits everyone.

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Jane Anderson

Homeowner, San Diego

«The team at Earthly Elegance totally transformed our backyard into a stunning oasis. Their attention to detail and creativity exceeded our expectations!»
James Head

Homeowner, New York City

«The team at Earthly Elegance totally transformed our backyard into a stunning oasis. Their attention to detail and creativity exceeded our expectations!»

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The Best of Ecuador auction, a private initiative led for the first time by producers themselves and primarily focused on their benefit and self-sustainability

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